Recruiting Police Officers with an Effective Digital Strategy

Recruiting police officers today is a common challenge that many agencies face, especially with all of the distractions in today’s digital era. Is your law enforcement agency overcoming common barriers of recruitment and retention for the new millennium?

Let’s dive deeper into this question. We’re told that the millennial generation is passionate, hardworking and eager to enter the workforce, yet police agencies across the nation are having trouble with their recruitment and retention. That’s because many of these law enforcement agencies are not coming up with a strategy to get in front of these types of candidates.

In order to speak the language and keep up with the ever changing digital world, your agency must evolve with it. That’s why implementing an online digital strategy to recruit police officers is your ticket to success. Law enforcement recruiters may consider a few alternative strategies to begin bridging the gap between vacant police positions and job-seeking millennial’s like instead of using traditional advertising efforts, let’s meet millennial’s where they are at; social media, police recruiting websites and mobile-friendly processes.

Three Strategies for Recruiting Police Officers

Social Media Recruiting

Social media recruiting, a term coined to describe the employment recruitment process through social media, has proven its effectiveness over and over again. Millennial’s are familiar and comfortable with most social media channels, which can eliminate some of the intimidation that exists throughout the application process. It also encourages a sense of inclusiveness as these millennial’s consider joining your team!

Utilizing social media throughout the recruiting process isn’t just beneficial to job seekers though. Social recruiting gives police and sheriff agencies the opportunity to express the culture of the department, introduce new and existing staff, and showcase the opportunities to impact the community.

Police Recruiting Website

With research and data that can’t be accessed through an online job board, a designated police recruiting website allows your department to determine exactly what job seekers are searching online and how you can be at the top of their search engines.

Not convinced? Take a look at Hayward Police Department’s website and statistics. After creating their police recruiting website, the department experienced not just an increase in applications, but were introduced to new qualified and ideal candidates.

Becoming Mobile-Friendly

In today’s world, we have almost unlimited internet access through our smartphones. This means that searches are usually being done through their phones and on the go. In order to gain a competitive edge over other employment opportunities or law enforcement departments, job information, websites and applications must be mobile-friendly, and online job boards, quite frankly, just aren’t.

Having an online marketing strategy that is designed to reach the type of recruit you are looking to hire is critical. The only way to stay ahead of the curve and have a strong online presence is to take advantage of online platforms. Are you ready to increase applications and attract quality candidates?  Recruiting police officers doesn’t have to be a challenge. Let’s talk about a data-driven strategy that drives results while maximizing online your presence.

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