Online recruiting campaign

Develop a seamless and strategic online recruiting campaign targeting laterals and new recruits through channels like Google, Instagram, Facebook, Twitter, and Youtube.

Strategizing An Omni-Channel

Online recruiting campaign

In order to attract quality candidates, a strong online presence is essential. Omni-channel marketing focuses on delivering a consistent, personalized experience in a way that creates an integrated and cohesive customer experience no matter how or where a recruit reaches out. Our digital team will help develop a campaign that builds awareness and increases conversions.

Do You Have Recruiting Specific

Social media channels?

This part of the process, although not mandatory, is a helpful way to extract all recruiting updates from your department social channels and create a space solely for law enforcement job seekers. It compliments the consistent branding and gives candidates a place to go when they need recruiting news. Lastly, advertising through these specific channels assists in brand awareness and controlling your department narrative.

Did you know the display network consists of over

2.5 MILLION Websites

reaching over 90% of the Internet?

Display Banners

Who is your audience and who do you want to target? Is it females interested in law enforcement careers or college students seeking career guidance? Display banners give your department the opportunity to show up all over the web based on the targeting parameters set. Check out a few other ways you can reach your ideal candidate:

  • Topics Pertaining to Specific Ethnicities
  • Government Job Seekers
  • Military, Navy, Army Personnel as well as Veterans
  • High School Students
  • Candidates Who Visited the Website in the Past

80%

of 18-49 year-olds watch
YouTube monthly.

YouTube Ads

Being seen on YouTube just got that much easier. Have you seen those 5 second ads that pop up before the video you were trying to watch? Yep, we can place your videos there too. With video advertising, you can engage with the right audience and drive more potential candidates to your website.

YouTube Ad Example:

Social
Media

From Instagram, Facebook, Twitter, or LinkedIn, our team has you covered. No matter the platform you want to reach job seekers on, we can help craft and run numerous campaigns to extend your digital reach. 

  • Page Like Campaigns
  • Geotargeting Campaigns
  • Carousel Ads
  • Instagram Stories

PPC

Pay-Per-Click

There are two ways to show up on search engines. You can show up organically (thanks to the recruiting website) or you can pay to play. That’s what PPC is, paying per click. This is the most effective way reach your audience as they are optimized for conversions based on specific search keywords that candidates are typing into search engines like Google or Bing.

Track, Update & Repeat

Reporting

The best part? Our team provides monthly reports to track the performance of your campaigns. This report covers all metrics pulled from Google Analytics to examine all initiatives and the budget spent. We like to work closely with your team to go over this report in-depth to understand what’s working and what can be adjusted for the following month.

The 5 Step Recruiting Process

Market Research and Campaign Planning

Video Production and Professional Photography

Design, Development, Administration and Hosting

Online Recruiting and Social Media Management

Candidate Qualification and Background Investigation