Online Recruiting

Develop a seamless and strategic online recruiting campaign targeting laterals and new recruits through channels like Google, Instagram, Facebook, Twitter, and Youtube.

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Strategizing An OmniChannel

Recruiting campaign

Epic Recruiting leverages every available media channel and outreach partner to maximize applicant reach and results. Through our strategic partnerships with all the major industry leaders including Indeed, Meta, Google, LinkedIn, Hulu, and Paramount+, we’re able to amplify campaigns with unprecedented scale and precision. These established media partnerships provide unmatched visibility and scalability that individual departments simply cannot achieve on their own. By uniting traditional and digital platforms under one coordinated strategy, Epic Recruiting ensures that every campaign captures attention across streaming, search, social, and career platforms, driving more qualified applicants directly to our clients.

Different logos like Tik Tok, Paramount Plus, Hulu, Google, Youtube and more
Mobile phone with image of Mesa Polices Department's Facebook.

Do You Have Recruiting Specific

Social media channels?

This part of the process, although not mandatory, is a helpful way to extract all recruiting updates from your department social channels and create a space solely for law enforcement job seekers. It compliments the consistent branding and gives candidates a place to go when they need recruiting news. Lastly, advertising through these specific channels assists in brand awareness and controlling your department narrative.
Example of organic mobile ad for Norfolk Police Department

Social Media

From Instagram, Facebook, Twitter, or LinkedIn, our team has you covered. No matter the platform you want to reach job seekers on, we can help craft and run numerous campaigns to extend your digital reach. 

Organic

Organic social media refers to the posts, videos, stories, and interactions a brand shares without paying for promotion. It focuses on building genuine relationships, engaging followers naturally, and growing a community through consistent, authentic content.

VS

Paid

Paid social media involves using advertising dollars to promote content, reach targeted audiences, and achieve specific goals such as conversions, brand awareness, or lead generation. It allows brands to rapidly scale outreach beyond their existing followers.

Promote Content

Brand Awareness

Targeted Audiences

Example of paid mobile ads for Norfolk Police Department

Display Banners

Integrating display banners into your marketing plan amplifies your reach and visibility, helping you engage audiences at various stages of the customer journey—from awareness to conversion. With strategic targeting, creative design, and data-driven optimizations, display banners can drive meaningful results and support your business goals.

Increased Traffic:

Drive more visitors to your website or landing pages.

Enhanced Engagement:

Interactive banners can encourage clicks, shares, and conversions.

Measurable Results:

Track impressions, clicks, and conversions to assess performance and ROI.

Did you know the display network consists of over

2.5 MILLION Websites

reaching over 90% of the Internet?

Mockup showing Google Display Banners on different websites and mobile devices

80%

of 18-49 year-olds watch YouTube monthly.

Mock up of Mesa Youtube ads playing on an Ipad

Epic ads consistently get watched

3X Longer

then the national average.

YouTube is where Attention Lives

YouTube offers unmatched reach and engagement, allowing Epic to connect your message with the right audience at the right time. Our targeted video ads drive awareness, increase conversions, and amplify recruitment results. But paid ads are only part of the story, consistent, organic content that aligns with what people are searching for builds trust, boosts visibility, and keeps your brand relevant long after the campaign ends.

YouTube Content Example:

PPC

Pay-Per-Click

There are two ways to show up on search engines. You can show up organically (thanks to the recruiting website) or you can pay to play. That’s what PPC is, paying per click. This is the most effective way reach your audience as they are optimized for conversions based on specific search keywords that candidates are typing into search engines like Google or Bing.

Picture of cell phone with screen showing google search results for mesa pd careers.

Enhanced Lead Generation:

Drive qualified leads ready to take action.

Improved ROI:

PPC campaigns can be optimized continuously for better returns.

Brand Awareness:

Appear at key moments in the customer journey, even if the user doesn’t click immediately.

Retargeting Opportunities:

Re-engage users who’ve interacted with your site or ads before.

Flexible Goals:

Align campaigns with specific objectives, from website traffic to e-commerce sales or app downloads.

Black Hulu Logo
Paramount Plus logo
TV showing an ad for Grand Rapid Police on Hulu or Paramount+

On-Demand. On Target. On TV.

Because Epic partners directly with Hulu and Paramount+, we provide unmatched service, faster delivery, and the best performance for your streaming recruiting campaigns.

  • Target audience by location, interest, program genre, or demographics for maximum impact.
  • Streaming ads outperform traditional TV, delivering higher recall, stronger intent, and greater top-of-mind awareness.
  • Hulu: 112 million monthly U.S. users; 90% on the ad-supported tier.
  • Paramount+: Fast-growing streaming service with premium live sports, hit shows, and exclusive content that engages a highly diverse audience.
  • Together, Hulu and Paramount+ give you unmatched reach, precision, and effectiveness in connecting with the next generation of recruits.
Black Epic Max Logo

Maximize Reach with AI-Driven Optimization

Promote your department and available positions through a single, streamlined campaign that spans all of Google’s advertising platforms—YouTube, Display, Search, Gmail, and Discover. Attract diverse talent and enhance your recruitment strategy, with Epic Max.

See Traffic:

Implement Google Tag Manager and Google Analytics conversion tracking to better understand the website traffic/conversion metrics.

Track Costs:

Monitor performance data to determine the average cost per conversion across multiple departments.

Analyze Results

Evaluate data to identify trends and refine recruiting strategies.

Mobile mock up of Gmail ads and how they are displayed
Mobile mock up of search ads and how they are displayed
Mobile mock up of Youtube ads and how it is displayed
Mobile mock up of discover ads and how they are displayed
Graphs and charts popping up and showing data
Laptop and Mobile device showing stats

Epic HQ App

See the Numbers. Shape the Strategy.

Epic HQ gives you direct, real-time access to your campaign data across every platform, Facebook, Instagram, YouTube, banner ads, and more. You don’t have to wait for reports or summaries; you can see what’s happening as it happens. Because you own your data, you can hop on the App anytime to review performance, track progress, and collaborate with our team to make smart, timely adjustments. Together, we steer each campaign toward stronger results, using live insights to guide every move.

Collaboration That Drives Results

Detailed Monthly Reporting

With Epic, you’re never left guessing about performance. Our team provides detailed monthly reports that break down every campaign metric, from Google Analytics to ad spend, so you always know where your budget is going and what’s delivering results. But the real value comes from our partnership. You’ll have direct access to our team for one-on-one support, strategy sessions, and monthly review calls to discuss insights, make adjustments, and keep your recruiting efforts performing at their best.

Laptop showing data tracking of police jobs, applications, and more.

The Epic 4 Step Recruiting Process

Strategy

Market Research and Campaign Planning

Creative

Video Production and Professional Photography

Website

Design, Development, Administration and Hosting

Online Recruiting

Digital Recruiting and Social Media Management

Mock up of VA Trooper's website on desktop and mobile phone

Ride Along with Epic

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