Strategy
Research and Strategic Planning
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The Epic Playbook
A custom plan, built just for your agency. Ensure your strategy is actionable and contained, so you can hand down the knowledge and strategy epic shares from one recruiting to the next. Ensure your recruiting initiatives are seamless, regardless of department reassignments or staffing turnover.
Epic Playbook
This is more than a plan, it’s a lasting toolkit to guide your agency’s recruiting efforts today and for years into the future.
The Epic Playbook is a custom-built guide that captures the full scope of your epic recruiting campaign, from strategy and branding to outreach and creative execution. Designed to be both visual and practical, this document ensures alignment, continuity, and clarity for your agency.
Showcases sample ads, messaging, and outreach strategies
Clearly outlines the vision, goals, and tactics behind your campaign
Includes brand elements like logo usage, color palettes, and tone of voice
Built to be handed off, ensuring future recruiters can hit the ground running
The Discovery Phase
Now is the time to do a little digging on your department. Understanding your market, what your goals and objectives are, and what is most important to you are all critical elements of the discovery phase. The focus here? We are building a recruitment strategy that is perfectly formulated to attract the type of recruit you are looking to hire. This phase allows our crew to get to know your team to help identify what makes your department, staff, community, and culture unique.
Interview Leadership & New Recruits In The Department
Every law enforcement agency has a their own story to tell and we take the time to paint that picture of your brand. The most effective way to conduct this research is by interviewing new recruits within your department as well as department leadership. Hearing from those within the department allows us to develop a marketing strategy that perfectly encapsulates your mission and values.
Learn About Your City Or County
Now is the chance to show off what makes your city or county a one of a kind place to work and live. Whether it’s showcasing the great relationships with some local spots in town or highlighting the vibrancy of the city, all of these elements are helpful when deciding what to spotlight in your recruiting campaign.
Bringing Your Community to Life, One Location at a Time
Epic conducts location scouting to ensure every recruiting campaign authentically captures the spirit, pride, and personality of the department and community it represents. Choosing the right locations is critical to storytelling, it sets the visual tone, reinforces brand identity, and helps potential applicants envision themselves as part of the team.
Immersed in the Mission
To tell an authentic story, you have to experience it firsthand. Our creative team regularly spends time in the field alongside law enforcement, observing calls, patrols, and community interactions, to understand the culture, challenges, and pride that define each department. These real-world experiences inform every concept, script, and visual we create, ensuring the campaigns we deliver feel genuine to both current officers and future recruits.
The Epic 4 Step Recruiting Process
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