Strategic Planning

It all starts with a plan. Epic leverages 16 years of market research and data to help identify potential opportunities for your department. 


Before we can develop a recruitment strategy that is unique for your department, our team likes to share a bit of research. Having worked with departments both large and small, we have experienced first hand how a marketing strategy is not one size fits all. When attracting the next generation of recruits, traditional advertising might not be your golden ticket. Take a look at how digital advertising makes a bigger impact at a lower cost while staying relevant.

Traditional Advertising

Casts a wide net of a semi-targeted audience that focuses on generating brand recognition with a larger budget. However, results that you get from traditional marketing cannot be measured easily and efficiently.


Digital Advertising

A strategic online campaign that you select based on age, interests and/or any other parameters chosen. This results in a better ROI and can be measured with various online marketing tools to track success and make quick changes.

Share of U.S. Ad spending by medium 2000-2020

Internet in 2017 passed TV to become the biggest U.S. ad medium.
If you're not recruiting online, now is the time to start.

As time spent watching traditional television has continued to slowly decline, the percentage of adults who are creating social media platforms has significantly increased. Depending on the demographics of the type of candidate you are looking to hire, tv spots will not generate the quality and quantity you are looking for. Now having a strong social media presence? That is your key.

Time Spent Watching Traditional TV

By Age Group

% of U.S. Adults who use at least one social media site

By Age Group


Popular Platforms

More than

1 in 10

recent hires

(14%) found their current role
through social media.


Some of our favorites

  • Job seekers rank current employees as the most trusted source for information about a company.
  • Job posts get 36% more applications if accompanied by a recruiting video.
  • More than half of job seekers say their preferred source for finding jobs is online. The second most popular method is hearing about it from a friend, preferred by 45% of candidates.
  • Those professionals who “live to work” are largely gone, having effectively been replaced by a generation of people who “work to live.”
  • Job seekers rank social and professional networks as the most useful job search resource compared to job boards, job ads, employee referrals, recruiting agencies, and recruiting events.
  • After finding a job, over 64% of candidates said they research a company online and 37% said they will move on to another job if they can’t find information on the company.


Now is the time to do a little digging on your department. Understanding your market, what your goals and objectives are, and what is most important to you are all critical elements of the discovery phase. The focus here? We are building a recruitment strategy that is perfectly formulated to attract the type of recruit you are looking to hire. Typically, many departments are simply looking to increase overall applications. This is an ideal goal, however, this phase allows our crew to get to know your team to help identify what makes your department, staff, community, and culture different. Before we can move into the production of recruiting videos, we must lock down the types of videos and content we will be creating. 


Every law enforcement agency has a their own story to tell and we take the time to paint that picture of your brand. The most effective way to conduct this research is by interviewing new recruits within your department as well as department leadership. Hearing from those within the department allows us to develop a marketing strategy that perfectly encapsulates your mission and values.



Now is the chance to show off what makes your city or county a one of a kind place to work and live. Whether it’s showcasing the great relationships with some local spots in town or highlighting the vibrancy of the city, all of these elements are helpful when deciding what to spotlight in your recruiting campaign.

The 4 Step Recruiting Process

Market Research and Campaign Planning

Video Production and Professional Photography

Design, Development, Administration and Hosting

Online Recruiting and Social Media Management

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