Your newest officers know something your recruiting team doesn’t: what actually convinced them to apply. They remember what worked, what didn’t, and exactly what made your department stand out. So why aren’t more departments putting them front and center?
Candidates trust employees three times more than employers when it comes to understanding what a department is really like. That’s the difference between a candidate applying or scrolling past to the next agency.
Start With Strategy
The key is asking your newest recruits the right questions: Why did they choose your department? What made them apply? What stood out during hiring? What surprised them about the job?
Epic handles the entire creative process, conducting interviews, capturing authentic responses, and producing content that works across your website, social media, and paid ad campaigns. 95% of Gen Z candidates say a company’s social media presence impacts their decision to apply, and authentic content matters more than polish.
Highlight Your Athletes
Featuring new hires who were college or professional athletes works exceptionally well. Athletes bring discipline, teamwork, resilience, and competitive drive. These narratives resonate because they showcase a type of person who can be successful in law enforcement.
Companies with effective onboarding see an 82% increase in retention. Featuring athletic officers early builds credibility and shows candidates a clear path from their current life into law enforcement.
Epic specializes in “From the Field to the Force” storytelling, identifying officers with sports backgrounds and creating compelling content that works across Instagram, Facebook, YouTube, LinkedIn, and your recruiting website.
Make Participation Easy
Not everyone wants to be on camera. We offer multiple formats: written testimonials, social media Q&As, or speaking at recruiting events, making it simple for officers to participate in ways that feel comfortable.
71% of employers rely on employee referrals, making employee voices critical to recruiting strategy. Your new hires become proof that your department is worth joining.
Use Content Everywhere
We deploy testimonials and videos strategically and with an omnichannel approach: featured on your website homepage, shared on social media, included in emails, and added to job postings.
One video becomes dozens of content pieces: full version for YouTube, shorter cuts for Instagram and TikTok, pull quotes for Facebook, stills for LinkedIn. 46% of Gen Z has secured jobs through TikTok, and 76% use Instagram for career content. Your next hire is actively looking on social media right now.
When You Need Help
If your recruiting team is already stretched thin, Epic Recruiting handles the entire process. We identify stories, produce content, and distribute strategically across every platform. We free up your recruiters to focus on what they do best: connecting with candidates.
Your newest hires have stories candidates trust. Start simple: ask questions, record answers, share them everywhere. And if you need help scaling, we’re here.
