our team launched the next phase in the recruiting process, their online recruiting campaign. Rather than attending job fairs, putting up billboards, and relying on job boards, we designed a full digital marketing campaign optimized to target qualified candidates. Not only qualified candidates, but targeting niche audiences to extend diversity and reach millennials. In addition to the recruiting campaign, we created ‘recruiting specific’ social media channels to stay consistent with their recruiting brand. Through social media management and content calendars, we handle all the busy work and organic posting allowing Richmond to focus on the job at hand.