Online police recruitment is in high-demand as more law enforcement agencies are seeing long-term benefits and overall reduced costs for qualified applicants. Young applicants first turn to the web and police department websites in order to learn more about police department positions. So first, to effectively answer the questions in their heads, we need to know what applicants are searching. Let’s look at the top ten searches about law enforcement jobs. From there, you’ll know how to tailor your police online recruitment techniques to specifically target those searchers.
Creating an online police recruitment strategy doesn’t have to be a challenge. Understanding law enforcement career search trends will help you better prepare in directing applicants to your website quicker. Unlike traditional recruiting measures, online police recruitment is about having a website that is the hub of all communication. Much like a dispatch center, you want your online police recruiting efforts to be in constant communication and the first to respond. Plus, having your recruitment efforts consolidated and online will be more effective in measuring success and tracking applicants. If you have a recruiting website and are looking to add more to it, perhaps answering these questions about law enforcement careers is a great start.
top 10 searches on police recruitment
First up at number ten… what will disqualify a person from being a police officer? Each month, there are about 1,000 searches pertaining to what disqualifies applicants from joining the police force. This is a great opportunity to address the community of quality reassurance. Law enforcement is not for everyone and it’s best to be as transparent as possible. Clear outlines of qualifications will also help your department in the long run, sending you only the most qualified candidates.
A question many candidates are searching is what are some police officer interview questions. Preparation is key, hence why there are over 2,500 searches pertaining to the face-to-face interview process. Offering this information to entry-level applicants will prepare them for what is to come. Plus, the candidates taking the time to research the process are most likely the ones most dedicated and serious.
There is no job description that properly addresses the daily tasks and duties of a police officer. This question accounts for 5,250 monthly searches. Based on related searches, this question is more about police rankings and what officers need to do in order to advance their careers. There is a large interest in detective work and applicants know they need to start somewhere.
A common question across the nation… can police officers have tattoos? This question is searched about 7,300 times a month, more specifically, those who are searching are researching if police officers can have visible ink without covering it up. This includes searches for tattoos on hands, legs, and the neck. Although tattoos are more socially accepted, some agencies still frown upon them. Make your expectations clear for applicants so you have a large pool of qualified candidates to choose from.
Larger states like Florida, Texas, and California account for the most of the searches to this question. About 10,260 potential applicants nationwide want to know what law enforcement agency is the best to work for. But this topic doesn’t include salary or benefits, these searches pertain to researching options. Your opportunity to stand out here is by showing the unique aspects of your department and relationship with the community.
top five most frequently searched questions
This is a question searched 11,250 times a month. These applicants are looking to relate and to belong. They are seeking why police officers become police officers in the first place and searching for the outcome throughout a police officer’s journey. This is one area where online police recruitment is useful. Share the stories of your officers through police recruitment videos and communicate firsthand the reasons to become a police officer.
Next up, this question and related questions account for 20,560 Google and Bing searches. Applicants want to know the physical and background requirements it takes before becoming a police officer. This includes everything from degree to weight requirements. Your recruiting website should be a hub of information, answering these questions for perspective applicants.
Searches pertaining to police training courses and academy certifications are on the rise. They account for 25,000 searches a month. How long does it take to complete police academy/training, what’s the best police academy, where is the nearest police academy, are all questions that serious candidates are seeking answers to. Having these answers readily available will decrease the chance of an applicant moving on to the next department.
Each month, potential applicants search this question in various keywords that account for an average of 27,500 searches. These are highly searched throughout January and July. Answering this question can motivate fresh-faced graduates looking to start a career in law enforcement at your agency. It’s a loaded question, sure, but the more you can answer the more likely viewers will stick around and research.
We made it! The most searched question by potential recruits. Searches for police officer salaries, wages, and benefits combine a total of 30,580 searches nationwide. Much like “best police departments to work for,” these searches mostly generate from California, Florida, and Texas. This is a great opportunity to get in front of other local agencies and intercept potential candidates from applying elsewhere. If your department has incentives, don’t be afraid to show them off, as this is a competitive field.