Diversity in police recruiting is a key aspect in departments across the nation. As this can be a touchy subject, it’s a common conversation across all industries alike. Your team is a direct reflection of the community and it’s important to have hard-working, motivated team members who come from all different walks of life.
Having diversity in the department and your team only enhances your insights and perspectives giving a broader, more understanding outlook. Now, how do you reach more qualified recruits who have those same characteristics and morals that you are looking for? How do you attract quality candidates that want to make a difference in the community?
In this blog, we address the many ways to increase diversity in the department as well as tips to gain more police officer applications.
SHOWING DIVERSITY WITH POLICE RECRUITING VIDEOS
Over 5 billion videos watched on YouTube every single day, so it’s a no brainer to reach more qualified recruits through video advertising and recruiting. With recruiting videos, you can show your department as an inclusive workplace. Utilizing video will show the community how much you value diversity in your police department. But, simply creating a video might not solve diversity issues overnight. Though, highlighting diversity throughout an online recruiting strategy will communicate your morals to the public. Better yet, with strategic placement of these videos with a unique marketing plan, applications will begin to pile up.
Again, in order to attract a larger and more diverse candidate pool, you must represent the type of recruit you are looking to hire. Authenticity is valuable in your department’s marketing strategy, and a police recruiting video is the perfect way to show that. Being genuine and transparent will give you higher police retention. Plus, it’ll help build stronger relations with the community. These police recruiting videos show different officers and their personal stories, which can allow a potential recruit to establish a connection and trust. Everyone wants to feel included and that they can be a part of something bigger than themselves, recruiting videos do just that.
When it comes to diversity in police recruiting, video is the best place to start. Unfortunately, with the many departments that are all looking to fill their ranks with quality candidates, it’s crucial now more than ever to stand out. So, that’s where we come in.
At PD Recruiting, we help departments facing the recruiting drought reach a large net of potential recruits. With recruiting videos, a recruiting website, and an online marketing strategy, your department can begin to fill your ranks and diversify. Take a look at some of the best police recruitment videos that we have created for our clients. Our goal is to highlight what it is that makes your department stand out. For instance, why your city is a great place to live and the many benefits and perks you provide. Now let’s talk shop and get started today.