Digital Police Recruitment Plan: Case Study

Social media is the up and coming tool that will improve your police recruitment plan to attract the next generation. To solve police recruiting problems, it’s a necessity to have bold and creative ideas that showcase your culture. Law enforcement recruiting strategies and having a police recruitment plan have a higher standard now more than ever before. So this means a unique digital marketing strategy, a user-friendly website and compelling video and imagery to compliment it are essential. Luckily, Epic Recruiting has cracked the code. With this example of a police recruiting plan, our clients see real results and know how to recruit police officers more successfully. Our type of creative law enforcement recruiting strategies get your Department on the digital map, increasing presence through various channels. Keep reading to see the results we got in just one month with our police online recruiting package.

THE OBJECTIVE

Before starting any project, we listen and take into account your Department’s goals, values, needs and more. With Hayward PD, the objective was to extend online presence through various traffic channels. This meant building a police recruiting website, creating police department social media content and ultimately increasing brand awareness. Of course, it’s also important to consider the average online recruitment costs when building a law enforcement marketing strategy.

Build a Brand

Distinguish law enforcement brand from city government

Police Content

Build inventory of content for all Department platforms

Online Presence

Reach untapped audiences and become known in the community

THE GOALS

Next, we break down the objective into more details. By creating a digital recruitment strategy, we’re able to know what applicants are searching and act accordingly to stay ahead of competitors. We found the best results when focusing on these platforms.

WEBSITE

  • Create and maintain a user-friendly website
  • Utilize effective SEO strategies, increasing visibility
  • Make application information easily accessible

SOCIAL MEDIA

  • Post frequently to engage with the community and potential applicants
  • Provide relevant content to followers and lead them to the website

VIDEO

  • Produce enticing content to represent the Department
  • Capture the mission, values and camaraderie of the Department
  • Build inventory of content to distribute across platforms

PAID SEARCH

  • Inexpensively increase viewer traffic through targeted ads
  • Reach a wider audience
  • Drive viewers directly to the website and increase applications

THE RESULTS

The fact is, you no longer have to wonder if your digital police recruitment plan will work. We have proven results that show Epic Recruiting’s creative social media ideas are effective. Our method not only helps gain more traffic on your website, but also creates a huge increase in qualified applicants. Having a strong police recruiting website is like having a 24 hour job fair for less money and resources!


PAID SEARCH

Without paid recruiting ads, Hayward’s organic website  traffic would have only been 3% but with Epic Recruiting’s digital specialists, 79% of visitors were driven by videos and ads. Not only was there an increase in viewers, but we are targeting candidates in their market, leading to 327 applicants in a month.

Takeaway: Paid search gets your Department in front of those looking for you, quicker.

VIDEO

Another law enforcement recruiting strategy we used was video content. Our videos are produced in-house from start to finish, bringing your vision to life. Show the next generation of police officers and why they should chose your Department through digital ads, social media videos, a message from the chief and more. Videos are the number one way to keep visitors on your page longer and we saw that here with Hayward Police. These videos were the centerpiece of the digital ads that increased applications by 685%.

Takeaway: Professional video sets you apart from competitors and increases viewers to your recruiting website.

SOCIAL MEDIA

60% of the visitors on the website were under the age of 34. This is part of the reason why police department social media is so important. Social media is a modern way to directly market to younger generations while providing powerful content. This also leads to opportunities of viral police recruiting videos that will drive more viewers to your law enforcement recruiting website.

Takeaway: Police department social media engages the community and appeals to younger applicants.

police recruitment plan

Your Turn

Epic Recruiting has years of experience working with agencies of all sizes. Our work speaks for itself with measurable ROI and an increase in applicants. With traditional recruitment techniques supporting our digital police recruitment plan, we see results every time. Increase the quantity and quality of applicants to your Department with your very own personalized online Epic Recruiting package. Contact our digital marketing specialists today and overcome those police recruiting challenges!

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